About Us

At Southern Dominion Co, the outdoors has always been more than a hobby — it’s been a way of life. From an early age, I felt most at home in the woods, on the water, and surrounded by God’s creation. Fishing and hunting became more than passions during my teenage years while undergoing chemotherapy treatments for leukemia. The outdoors gave me peace, strength, and a place where I could clear my mind and keep pushing forward.

The name Southern Dominion Co was inspired by the scripture Genesis 1:26, where God says, “Let us make man in Our image, according to Our likeness; let them have dominion over the fish of the sea, over the birds of the air, and over the cattle, over all the earth and over every creeping thing that creeps on the earth.” That verse has always represented something deeper to me — not just the pursuit of hunting and fishing, but the responsibility that comes with it. To respect the land, care for wildlife, and protect the resources God gave us for future generations.

Southern Dominion Co was built on those values. Our mission is to create quality gear for outdoorsmen who feel the same connection to the land and water that we do. Whether you find your peace in a deer blind, on the bay, at the ranch, or out on the water before sunrise, this brand is for those who live the outdoor lifestyle with purpose, respect, and faith at the center of it all.

— Jr Gonzalez
South Texas Outdoorsman & Founder of Southern Dominion Co